Spirit'2007

Professional Tasting and Trade show of spirits and liquors
Thursday November, 8th in Paris

The exhibitors

The best spirits will again be present this year on the floor of Spirit'2007 for their annual meeting with their clients and prospects. The most dynamic among the producers will share their passion and offer for tasting their exquisite spirits coming from the most prestigious lands. Fruit-spirit liquors are now included in this tasting to present the whole spirits family.

The tasting

During a full day dedicated to spirits, professionals can enjoy the world's most unique experience, even for these who are accustomed to extraordinary events: spirits among the best ones in the world, all in one single place. Nowhere else can you find together such a reunion of such splendid products. It is an exceptional tasting where, in a warm and friendly atmosphere, they can choose the products they want to buy or prescribe and discuss with the managers of each distillery, to answer all their questions.

An ideal venue

This exceptional tasting is taking place in a prestigious location in the heart of Paris, a true casket for the spirits on display, able to host all the producers and visitors together in a magnificent ballroom, le Cercle National des Armées, place Saint Augustin.

Prestigious products for a full day of passion

Spirit' brings together the spirits coming from the best distilleries, and offers to the visitors and the producers to share their common passion during one day.

The main professional organisations share this passion and support us again to make Spirit'2007 another success : ASP (Association des Sommeliers de Paris Ile de France), UDSF (Union de la Sommellerie Française), ABF (Association des Barmen de France), FNCI (Fédération Nationale des Cavistes Indépendants), Association des Maîtres Cuisiniers de France, les Toques Blanches, BNIC (Bureau National Interprofessionnel du Cognac), BNIA (Bureau National Interprofessionnel de l'Armagnac), IDAC (Interprofession des Appellations Cidricoles), FNEF (Fédération Française des Eaux-de-Vie de Fruits), ANEV (Association Nationale des Elus de la Vigne et du Vin).

A commercial event

In order to better sell spirits, one must taste them and Spirit' offers a great opportunity to host clients and prospects in ideal buying conditions Together with this great tasting experience, these professionals can discuss with the actual makers, owners and cellar masters of these distilleries, sharing their passion and doing business at the same time, deciding which bottles to select and buy, defining how to prescribe and to present them to their customers. All of them want to be able to offer the best to their customers and this show is the ideal place to find the items which will make the difference in the high end gastronomy business.

An ideal date

The tasting will take place on Thursday November, 3rd, from 11.30 a.m. to 8.30 p.m. The experience from the previous years shows the importance of this date aside from the school holidays and close enough to the year end festivities to develop fruitful contacts, generate orders and elaborate all the necessary commercial actions.

High levels amenities

The exhibitors enjoy high quality amenities :

• tasting area to welcome their guests
• 1 full page in the Spirit'2007 press kit
• customizable invitation cards for their guests (300)
• company presentation in the Spirit'2007 tasting guide given away to the visitors

An audience of professionals end passionate amateurs

The visitors invited to the show are selected clients and prospects for the exhibitors :

• gastronomy professionals :
  • sommeliers
  • bartenders
  • restaurant managers
  • chefs, restaurant and delicatessen owners
  • wine bars and bistrots owners
  • liquor stores owners
  • traders, wholesalers, importers, and agents
• professionnal buyers and passionnate amateurs:
  • clients of restaurants and wine bars
  • members of tasting clubs (chocolate, cigars,…)
  • marketing and communication managers of large corporations (in charge of the end of year gifts for their customers)

An event for the press

After attending the show the previous years, the numerous press who came was enthusiastic about it, rich from the meetings they had and of the gathered information. This year again, the main journalists associations from the gastronomy and professional press support this show and their members will come and participate to Spirit'2007.

Special action for the promotion of spirits

- The Spirit' Trophies

In 2002, for the 2nd edition, the Spirit' Trophies were launched, to honour the professionals who do their best to offer spirits to their customers. They come in 3 categories : bartenders, sommeliers and liquor stores owners. Among the main criteria used for the selection are the range of the spirits offered, the variety of the spirits in each family, their quality and originality, the vintage years of the products or the quality of the information displayed on the spirits list. The jury members are all professionals, with a great experience in the spirits business, with the participation of the Association des Barmen de France, the Association des Sommeliers de Paris Ile de France and the Fédération Nationale des Cavistes Indépendants. They are awarded each year during the show.

- Spirits auction sale Artcurial Briest Poulain Le Fur - Spirit'2007

During the show, and, for the 1st time in France, an auction sale was organized in 2003, solely dedicated to spirits by Spirit' and the auction house Artcurial Briest Poulain Le Fur. After the success of all the previous years, this event is reconducted in 2007 and has now become a world's reference auction sale for spirits.